When it comes to choosing to learning video editing software, you have to determine what your goal is in learning the software. Are you a home videographer hobbyist, working in a corporate media job, a wedding videographer or are you trying to survive in Hollywood? If you are going to be making any sort of living in the entertainment industry, it is a two-horse race.  For now, the stars are Adobe Premiere and Avid Media Composer. I work in broadcast television and have worked with many post crews on feature films, and rarely have seen any of the others.

Avid Media Composer is an entrenched piece of software that is used dominantly in feature films and high end broadcast. The company itself has had its up and downs and since its software user base is 100% professional, they don’t have the big money like an Apple, Adobe or Microsoft. They are masters of media management and hardware which makes them obvious choices for large projects.

Adobe Premiere is almost as old as Avid, though its comeback is very different from its original release. Premiere is making a huge strides into broadcast television, corporate media and social media. It is also one of the best choices for indie filmmakers.  Premiere power lies in the fact that it can edit almost any media format and does so fluidly. If you need raw speed plus quality, Premiere Pro is for you. Premiere is the obvious choice for social and corporate media as well. Premiere’s echo system is unrivaled as it works dynamically with it’s brothers and sisters–Photoshop, After Effects, Illustrator and so many others. Premiere is also able to output to many more formats than Avid.

So, which editorial software should you learn? If you are working in the entertainment industry–you better learn both Avid Media Composer and Premiere Pro. If you are in a professional media career–definitely Premiere because of its powerful interface with other Adobe Applications. If you are a social media celebrity–I would go with Premiere Pro or Final Cut Pro. If you are a homespun videographer outside of the entertainment industry–its really up to you. Your options can be as simple as iMovie or even Adobe Premiere Rush or more advanced like Premiere Pro, Final Cut Pro and Sony Vegas.

At the end of the day, its about your end project. No one really cares how you got there.

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